A free workshop will look at the fundamentals of A/B testing and how to replace opinions with data, reduce risk and move faster through smart experimentation.
Participants of Enterprise Cayman’s ‘A/B Experimentation 101’, will learn how to design, set up, and interpret A/B tests to make informed product and marketing decisions.
The workshop, taking place on Wednesday, 22 October, will cover:
- How data-driven experimentation reduces risk and accelerates learning
- Control vs. treatment, random assignment and success metrics
- Building strong hypotheses backed by user data and aligning with business goals
- How to read metrics, recognise trade-offs and celebrate insights, even from inconclusive tests
The session is open to people of all experience-levels and will be led by Bartosz Mozyrko, product manager at domain name registrar and web hosting company GoDaddy.
Enterprise Cayman programme manager, Alyssa Manderson, told Cayman Independent: “Great products aren’t built on hunches, they’re built on evidence.
“This hands-on session shows founders how to replace opinions with data, reduce risk and move faster by running smart A/B tests that link directly to business outcomes.”
The workshop, which forms part of Enterprise Cayman’s Launch Labs entrepreneurship workshop series, is at Signal House in George Town, from 5:30pm.
Those interested can register here.
